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Domain Names

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What You Need to Know About Domain Names

Your domain name is the identity of your business; it is those few letters of the text that internet users type in the URL bar to find your website. Hence, when choosing a domain name, you need to make sure that people can easily remember, spell, and type it. In this short guide, we will be giving you advice on how to choose a great domain name for your business.

A complete toolkit for domain search

Domain Names as Promotional Tools

Did you know that domains can help you market your business? Creating separate domains can give you access to a broad base of customers and direct referral traffic from various sources. If you are thinking about a new marketing campaign for a specific audience or a new product, it can be useful to get extra domains for your business. In this way, you can design and use the website for testing out certain marketing strategies without risking to hurt the image of your business.

A complete toolkit for domain search

Oh no… My Domain Name is Taken!

There exist almost two billion websites. Your ideas have probably passed through the minds of others long before. Yet, there is no reason to be disappointed. Several techniques will enable you to enjoy your preferred domain names without changing it completely. One of the best strategies can be changing the extensions. Currently, creative extensions such as ‘.shop,’ ‘.store,’ or ‘.world,’ are catchy and allow room for creativity. Alternatively, you can change the name a little by adding industry type to the name such as retail, finance, or accounting. Adding adjectives, verbs, or articles can also be “name-saving.”

A complete toolkit for domain search

How to Choose a Domain Name?

Do not rush to decide on your domain name as it has a significant effect on your business’s performance. First, we would advise you to get common domain extensions such as ‘.com,’ ‘.net’ or ‘.org.’ Some people think that such extensions reflect the professionalism of the business. Yet, this advice is not a rule. It rather depends on your purpose. If you want to show that your website brings creativity, using unusual extensions can be a better decision.

Keep it simple—short, clean, and easily-identifiable. By short, we mean up to three words are desirable. By clean, we mean getting names without numbers or symbols. Some users can confuse whether they should type 10 or ‘ten,’ to access a website. If there is anything a little tricky, believe us, people will get confused. Also, choose a name that is easy to remember, type, and pronounce. You might not value the pronunciation, but people will not spread positive word-of-mouth for brands that they are afraid to mispronounce.

Getting a domain name with keywords in it can be a good strategy to promote your business. Plus, such names can be SEO-friendly right out of the box. Search engine bots will be more likely to bring your website to the attention of the users. However, such names can be hard to get. Due to its positive SEO effects, many website owners attempt to get domain names with keywords. Hence, its accessibility can be questionable.

When choosing a name, think long-term. You are not going to frequently change your domain name, as it is not desirable to prevent the access of existing users to your website, especially if you are building a brand. Therefore, the domain name you prefer should be relatable not only today, but also in the future.

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First Impression

Create a positive attitude toward your brand with wisely-chosen and meaningful domain names.

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High Traffic

Adding keywords to your domain name can ensure a higher volume of users with
little effort.

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Defined Identity

Boost your brand identity and deliver valuable messages to your client base with brandable domains.

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